I joined Noom’s team as a freelance social media-focused copywriter in October 2020 with a focus on organic social media. I work closely with the art director to help concept some of their most-shared posts of all time. Click here to see the work live on, you guessed it, Instagram!

A few ways I made an impact on Instagram:

~In just four months, their posts saw an average increase of 300+ likes per post, growing from an average of 700 to 1200+ likes. 😊
~Engagement soared: the total # of interactions Increased to 124k (from 378,051 to 589,023).
~Noom coach content likes tripled from 400-500 average to over 1200+ likes.
~Overall followers increased by over 55k.

Meanwhile, on Facebook:

~ Fans: Increased by 50k (from 539,684 to 589,023).
~ Engagement: Total # of interactions Increased to 124k (from 378,051 to 589,023).
~Post Likes: new average of 150+ likes per post from a previous average of 80 likes or less, increase in posts with over likes.
~It’s become common to get 300-450+ likes on popular content pillars like Education, Motivation & Fun, a new leap and milestone for the brand.
~Noom Coach post engagement doubled from an average of 80 likes to over 160+ likes.